What factors negatively affect the formation of the employer brand, and which, conversely, help to create a positive brand?.
An employer who does not pay enough attention to personnel, goods or services hardly reach prosperity. The high cost of goods, inadequate to its quality, prolonged delivery time, or the client for a long time waiting, when will it finally be served, - these are the main reasons that could ...
There is a strong correlation between customer loyalty and staff: the company with an impeccable brand and staff who sincerely believes in the services and goods will always be satisfied customers willing to buy ( and buy ). A brand with a bad reputation for a chain reaction could ...
In such a situation faced CEO of a car business. In the company began to receive feedback dissatisfied customers about the problems in the machines. These problems began to arise after the best engineers quit. Unsatisfied with employees and clients expressed more often than satisfied. Today, for this there is limitless space - social networking - thanks to them, information is disseminated instantly. It is important to keep a track of negative feedback, because the client's ability to listen and quickly give feedback sometimes outweighs objective data about the product.
Some companies have successfully managed to keep a fairly good reputation, despite the real problems in goods and services. In the understanding of customers - loyalty to brands of these companies was very high. Everyone knows the name of Ford, but have you heard anything about the Ford Edsel in 1958? . dollars, only one model Edsel! . It was a precursor of iPad - the first tablet, or Pocket PC (hence the term went CCP).
Not many companies can not hold leadership positions in the industry in spite of failures and misses. Interestingly, in the positive comments, a brand can be brought in a negative light, and vice versa - to get good publicity in the negative feedback. Why is this happening? . Sometimes this simple reason, as illiteracy, can ruin the most perfect review. Thus, any brand can either shame or praise.
Internal discord between brands can lead to a complete crisis of. But of course, there are ways to help smooth out the inconsistencies and, in principle, to avoid it. The first thing is to start, it's honesty. Promise only what can actually provide. False assurances inevitably lead to customer dissatisfaction and frustration of staff. It is important not only to try to avoid negativity, but also actively create a positive attitude towards the brand and promote it in social networks and communities.
Another sure way to build brand loyal in terms of employees and customers - is the alignment of brand values with the values of staff and customers. For example, if you sell shaving cream, do not focus on its flavor and color packaging - men, it is important to shave proceeded smoothly and safely, and that's enough.
Even if your employer brand is quite different from consumer brand, both of them will be associated with the same company and the name. Most of our clients and prospective employees will not be separately assessed employer brand and the consumer brand - most likely, they have formed an opinion about the company as a whole. Do not forget that the compliment of staff and customers to the brand, can quickly give way to criticism, galloping like a ball in the ... And customers, and competitors before posting resumes on the job or to order service, certainly take an interest in existing customers and employees about their attitudes toward the company and the opinions about products and services. It is therefore important to see and understand the relationship between the employer brand and consumer brand companies, and accordingly, develop, and ...
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